BORN IN AUSTRALIA. BUILT FOR SWIMMERS.
Since 1963, EyeLine has been making waves in the world of swimming.
From first-time swimmers finding their confidence to competitive athletes chasing personal bests, we've always believed that the right equipment can make every swim better.
With more than six decades of swimming heritage, EyeLine combines experience, innovation and a passion for the water to create swim gear designed for every level of swimmer.
WHERE IT ALL BEGAN
A Legacy of Innovation Since 1963
Our story began in Melbourne, Australia, in 1963, when designer and toolmaker Gordon Rattray helped pioneer the modern swimming goggle.
What started with an innovative approach to goggle design grew into a brand dedicated to making swimming more comfortable, enjoyable and accessible.
EyeLine was among the pioneers of injection-moulded polycarbonate swimming goggles, helping shape many of the design features swimmers now take for granted.
More than 60 years later, that same pioneering spirit continues to inspire our approach to swimming equipment.
A rich history. A passion for progress. A love for the water.
MADE FOR EVERY SWIMMER
Every Stroke. Every Level. Every Goal.
We know that no two swimmers are the same.
Some swim to compete. Others swim to stay fit, build confidence, learn a new skill or simply enjoy being in the water.
That's why EyeLine offers swimming equipment designed for different ages, abilities and ambitions.
From performance goggles and comfortable swim caps to training fins and essential pool accessories, our range is designed to help swimmers feel confident, comfortable and ready for their next session.
Because every swimmer deserves gear they can rely on.
INNOVATION IN EVERY DETAIL
Designed to Make a Difference
Great swimming equipment is about more than appearance. It's about how it feels, fits and performs in the water.
EyeLine's approach to product design focuses on the details that matter to swimmers.
From anti-fog lens options and wider fields of vision to comfortable seals and adjustable straps, our swimming goggles combine practical technology with thoughtful design.
The goal is simple: help swimmers spend less time worrying about their equipment and more time enjoying the water.
Less distraction. More confidence. Better swimming.
EYELINE IN SOUTH AFRICA
Australian Heritage. South African Spirit.
Swimming is part of life in South Africa.
From early morning squad sessions and school swimming galas to ocean swims, fitness training and family fun in the pool, our love for the water runs deep.
We're proud to bring EyeLine's Australian swimming heritage to South African swimmers, making quality swimming and training equipment accessible to everyone from beginners to seasoned competitors.
Whether you're taking your first strokes, training for your next race or simply enjoying the water, we're here to support your swimming journey.
Your pool. Your pace. Your journey.
THE NEXT CHAPTER STARTS WITH YOU
More than six decades after our story began, our passion for swimming remains as strong as ever.
We believe swimming is more than just a sport. It's a life skill, a challenge, a way to stay active and, for many, a lifelong passion.
Whatever brings you to the water, we're here for it.
EYELINE. EVERYTHING IN SWIMMING.
READY TO MAKE WAVES?
Explore the EyeLine range and discover swimming equipment designed for wherever the water takes you.